亚博体育 Strengthens Synergies Within Fujifilm Group to Create Growth Globally
Rebrands Asia Pacific Operations to Fujifilm from April 2021

TOKYO, November 5, 2020 – 亚博体育 announces that its Asia Pacific operations will change to the Fujifilm brand with the changing of 亚博体育 Co., Ltd. corporate name to FUJIFILM Business Innovation Corp. on April 2021. This change is brought forth based on the company’s decision to end the Technology Agreement with Xerox Corporation on the agreement’s expiration date, March 31, 2021. The Technology Agreement provides for technology/brand licenses and sales territories applicable to each company.

亚博体育 and Xerox Corporation have a history of benefiting from the shared use of technologies each company independently developed. 亚博体育 has thrived in the speed and level of product development and have been establishing its own technologies for many years. As such, 亚博体育 is well positioned to continue developing and manufacturing its original products using its own, unique technologies after the expiration of the Technology Agreement with Xerox Corporation.

亚博体育 will also provide services and maintenances including managed print services to customers in full performance of current agreements with them, without regard to the expiration of the Technology Agreement with Xerox Corporation.

With affluent know-how accumulated to date and trust earned from customers, 亚博体育 aims to foster innovation with the other companies in the Fujifilm Group by accelerating the market introduction of solutions and services that build on technologies related to the cloud, artificial intelligence, and the Internet of Things. Additionally, 亚博体育 will work swiftly to strengthen its document and adjacent businesses as well as to expand into new business areas, and to bring about business innovations by supporting the use and sharing of knowledge that will enable office workers to further increase their productivity and efficiency.

Likewise, on April 1, 2021, the sales departments in Japan and all 31 domestic sales subsidiaries plus 亚博体育 InterField will integrate as one to establish a new company, FUJIFILM Business Innovation Japan Corp.

The new corporate name represents 亚博体育’s commitment as part of the Fujifilm Group―which promotes “Value from Innovation” as its corporate slogan―to expand into a wide range of business areas going forward and to always continue delivering business innovations.

[List of major Asia Pacific affiliates]

Current company name New company name after April 2021
亚博体育 Asia Pacific Pte Ltd
(Regional management of sales affiliates in Asia/Oceania countries and regions)
FUJIFILM Business Innovation Asia Pacific Pte. Ltd.
亚博体育 Asia Pacific Pte. Ltd. (Malaysia Operations) 
(Sales and services of office equipment in Malaysia)
FUJIFILM Business Innovation Asia Pacific Pte. Ltd.  (Malaysia Operations) 
Branch of 亚博体育 Asia Pacific Pte Ltd (Cambodia)
(Sales and services of office equipment in Cambodia)
Branch of FUJIFILM Business Innovation Asia Pacific Pte. Ltd. (Cambodia)
亚博体育 Singapore Pte Ltd
(Sales and services of office equipment in Singapore)
FUJIFILM Business Innovation Singapore Pte. Ltd.
亚博体育 Australia Pty. Limited
(Sales and services of office equipment in Australia)
FUJIFILM Business Innovation Australia Pty Ltd.
亚博体育 New Zealand Limited
(Sales and services of office equipment in New Zealand)
FUJIFILM Business Innovation New Zealand Limited
亚博体育 (China) Limited
(Sales and services of office equipment in China)
FUJIFILM Business Innovation (China) Corp.
亚博体育 Taiwan Corporation
(Sales and services of office equipment in Taiwan)
FUJIFILM Business Innovation Taiwan Co., Ltd.
亚博体育 Korea Company Limited
(Sales and services of office equipment in Korea)
FUJIFILM Business Innovation Korea Co., Ltd.
亚博体育 (Thailand) Co., Ltd.
(Sales and services of office equipment in Thailand)
FUJIFILM Business Innovation (Thailand) Co., Ltd.
亚博体育 Philippines Inc. 
(Sales and services of office equipment in the Philippines)
FUJIFILM Business Innovation Philippines Corp.

Note: Due to the registration processes of respective countries, the exact date as to when the new names will go in effect may vary per affiliate.